Starting Your Business

• Do You Have What It Takes?
• The Right Small Business for You
• Evaluating Your Chance for Success
• Getting Started

Planning Your Business

• What Can a Business Plan Do for You?
• Preparing to Write Your Business Plan
• Writing Your Business Plan
• Using Your Business Plan
• Business Plan Case Studies

Getting Financing for Your Business

• Financing Basics: Debt vs. Equity
• Equity Financing
• Debt Financing
• Government Financing Programs

Marketing Your Product

• Overview: The Marketing Challenge
• Analyzing the Market Environment
• Market Research
• Developing and Refining Your Product
• Packaging and Pricing Your Product
• Choosing Distribution Methods
• Promotion, Advertising, and PR
• Building a Successful Marketing Plan
• Total Quality Management (TQM)

Your Office and Equipment

• Your Home Office
• Equipping Your Business
• Vehicles and Your Business
• Protecting Your Business and Assets
• Safety in Your Workplace

People Who Work for You

• Recruiting and Hiring
• Paying Your Employees
• Benefits for Your Workers
• Rules for Your Workers
• Motivating Your Workers
• Disciplining Your Workers
• Firing and Termination

Managing Your Business Finances

• Your Basic Bookkeeping
• Credit and Collections
• Managing Your Cash Flow
• Major Purchases and Projects
• Analyzing Your Financial Position

Controlling Your Taxes

• Your Payroll Tax Obligations
• Federal Income Tax Obligations
• Your Sales Tax Obligations
• Your State Tax Obligations

Building Your Personal Wealth

• Creating Your Wealth-Building Plan
• Building Blocks of Financial Plans
• Passing Along Wealth to Your Heirs

Win Government Contracts

• Leap Of Faith
• Go For It!
• After The Bid
• Who Will Help Me?

Getting Out of Your Business

• Planning for Succession
• Selling Your Business