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By Brian Jump
http://www.nodents.com
Certified. Such a strong word,
huh. Certified is being tossed
around these days by everyone.
NASCAR, Auto Manufacturers,
heck,..everyone wants to make
their product or service "OFFICIAL"..so
lets tag it CERTIFIED...and
the American public will bite,
huh..
Pretty sad,
but somewhat true. But the
good news is, many people
aren't bullyied so easily.
The good news is, many of
us know better.
Take for
example- Toyota Certified
used cars (feel free to plug
in GM, Chrysler or your other
favorite if you like...).
Not to knock Toyota, but did
you know Toyota dealers pay
the factory BIG money to have
a car labeled certified? Not
much difference between a
used Corolla on the front
line that is certified versus
non certified, but when they
advertise it and label it,
the dealer has to mark the
price up THOUSANDS higher
than a non certified car..so,
you are better off finding
a non certified Toyota...truthfully,
unless you value spending
$1000's more for a few more
checks on the sheet. Dealers
safety check ALL used cars,
and the difference in what
is done isn't too astonishingly
different. But, the price
is. Why? Because many people
buy into the hype. And as
it became popular in the 80's
with Public Enemy, DONT believe
the hype.
Same goes
for the term "Certified"
in Paintless
Dent Repair. Oh, how I
love how many schools and
individuals give this one
a run for the money. And I
use that cliche specifically,
because that is EXACTLY what
they are doing..taking a run
for your money. You see, there
IS no certification for Paintless
Dent Repair that really
has ANY weight to it. Do insurance
companies acknowledge a "Certification"
? No. Do dealers, bodyshops,
or individuals know of or
use a certified PDR Technician?
No way.
So what is
certified? N O T H I N G.
Absolutely, positively, nada.
Just a way to make something
seem more important than it
is, in and of itself.
I have a
very novel, unique idea. How
about we DROP the certified
monniker...and we just call
training, that. Training.
Not certified. I mean, you
can have a school that is
certified via the state it
resides in to OFFER Training
and educational services,
but there isnt a certification
that is accepted in the industry.
So know that.
Keep that in mind when you
are browsing around for Paintless
Dent Repair Training.
Cut through the bs, and check
out the real goods. Its refreshing
when the bs clears, and you
can see facts simply for what
they are- facts.
Happy Pushing!
Brian Jump
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