Certified...what the heck does this mean?

By Brian Jump

Certified. Such a strong word, huh. Certified is being tossed around these days by everyone. NASCAR, Auto Manufacturers, heck,..everyone wants to make their product or service "OFFICIAL"..so lets tag it CERTIFIED...and the American public will bite, huh..

Pretty sad, but somewhat true. But the good news is, many people aren't bullyied so easily. The good news is, many of us know better.

Take for example- Toyota Certified used cars (feel free to plug in GM, Chrysler or your other favorite if you like...).
Not to knock Toyota, but did you know Toyota dealers pay the factory BIG money to have a car labeled certified? Not much difference between a used Corolla on the front line that is certified versus non certified, but when they advertise it and label it, the dealer has to mark the price up THOUSANDS higher than a non certified car..so, you are better off finding a non certified Toyota...truthfully, unless you value spending $1000's more for a few more checks on the sheet. Dealers safety check ALL used cars, and the difference in what is done isn't too astonishingly different. But, the price is. Why? Because many people buy into the hype. And as it became popular in the 80's with Public Enemy, DONT believe the hype.

Same goes for the term "Certified" in Paintless Dent Repair tools. Oh, how I love how many schools and individuals give this one a run for the money. And I use that cliche specifically, because that is EXACTLY what they are doing..taking a run for your money. You see, there IS no certification for Paintless Dent Repair that really has ANY weight to it. Do insurance companies acknowledge a "Certification" ? No. Do dealers, bodyshops, or individuals know of or use a certified PDR Technician? No way.

So what is certified? N O T H I N G. Absolutely, positively, nada. Just a way to make something seem more important than it is, in and of itself.

I have a very novel, unique idea. How about we DROP the certified monniker...and we just call training, that. Training. Not certified. I mean, you can have a school that is certified via the state it resides in to OFFER Training and educational services, but there isnt a certification that is accepted in the industry.

So know that. Keep that in mind when you are browsing around for Paintless Dent Repair Training. Cut through the bs, and check out the real goods. Its refreshing when the bs clears, and you can see facts simply for what they are- facts.

Happy Pushing!

Brian Jump