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By Les Chung
http://www.nodents.com/pdr.html
Yup. Cash.
Moola, Greenbacks, coin, gone,
zip, bye bye.
But how?
Luckily,
dealers dont understand in-house
recon programs, and are usually
to preoccupied to run one
successfully. Now Im not saying
its impossible..I know of
a few that we have trained
techs thru that do VERY well.
They pay their tech well,
they sell PDR through the
service drive, new car and
F&I, etc etc. For them,
the program works, but for
many others, it doesnt.
Why?
Well if you
are an independant PDR tech,
you are happy this situation
exists..because if it didnt,
you would be out of quite
a few clients. You see, large
dealer groups can run an inhouse
recon center and save money..but
it is CRUCIAL they do it right,
or they lose money. Sometimes,
alot of money.
For example,
lets take a look at the grand
poobah of recon..the bodyshop.
Dealer bodyshops by MAJORITY,
across the USA, lose HUGE
cash annually.
So why do
they have them? Beats me.
Ignorance is the only reason
I can see, because if they
want to make profits, they
would close the bodyshop doors
on Monday and focus on sales,
service and parts, where the
real gravy flows.
But, not
all dealers are accountants,
sad to say, or glad to say,
if you are a recon technician.
So, all you
Paintless
Dent Repair, Paint
Repair, Interior
Repair, et al techs, go
to sleep tonite, and sleep
deeply. Your clients will
be waiting for you as usual.
Sure they are losing money,
but they dont care. So dont
worry.
At least
for now.....
Les Chung
Superior
Auto Institute
http://www.nodents.com
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