The Superior Auto Institute Credo.

Value. Simply put, we give more to our customers, and for less money. More tools, more instruction, more Marketing assistance.

Treat a customer right, and you will have a customer for life. We consider our customers in the highest regard, and go the extra mile in every way. Here's some examples:

Our tool sets are among the largest in the industry. Our 55 and 70 Peice sets tower over others who offer 20, 30 or even 40 pc sets.
PDR Fact: You WILL need enough tools to gain access in every possible situation, an accessory set, and PDR Reading instrument to adequately perform PDR on a commercial scale. Consider ALL of the makes, models and types of vehicles on the road today. Sports cars with 4' long doors, Utility vehicles with huge quarter panels, convertibles with restricted quarter panel access due to convertible top mechanism location, etc etc. You WILL need a variety of tools to perform multiple types of models and makes. If you can't access it, you can't remove it. You can purchase a 25 or 35 peice set now, but you will invest considerable money later when you learn you will need to buy more tools to do the job. Most techs have 5-10 popular tools they use 80% of the time, but when they need the specialty tools, they have them on hand to go to and get the job done.

This is the most crucial part of PDR-how to do it, and do it right! SO many people have purchased tools and have no clue how to remove a dent properly. Others have had inferior training and still wonder aimless without a notion of how to perform PDR.
Here is where we really shine. Our name says it all-The SUPERIOR Auto Institute. We chose a name that would highlight our focus-an institution dedicated to educating those who are serious about learning the fine art of Paintless Dent Repair. How do we exceed all of our students expectations?
1) Pre Training
This is where it all starts: We provide you with an opportunity to learn some of the basic foundations of the PDR process, and all prior to setting foot in one of our schools. You get PDR Tools and exercises-you actually practice basic PDR before your training starts! This gives students a tremendous jump start and truly helps them enter the reconditioning marketplace fast
2) One on One Instruction
PDR is an art, and requires strict attention to detail. We don't want you to miss a thing so we dedicate a trainer to each student. We limit class sizes, so when we say you're not a number, your a student, we mean it, and back it up with dedication to trainee success.
3) Hands on Instruction
How do learn how to gain access on a truck, a utility vehicle, a convertible? By watching videos or chalk talk in a classroom? No. By DOING IT. We work on multiple makes and models, giving students full breadth and understanding of how to attack all types of vehicles. Don't settle for a school that rents one car for the entire weeks instruction and expects you to learn comprehensive PDR!

4)Would you find it beneficial to join one of our PDR Customer Representatives on some cold calls and a one on one personal review to find out the most effective methods for getting new accounts? If you're starting your own PDR business you certainly would! Other schools would have you place yellow page ads, radio, print and more, when these are very costly and a sure fire way to waste money and bring very little net profit. With over 12 years in PDR marketing, we have the mix down and will share the details with you.
Beyond just offering tried and proven marketing secrets, we offer practical experience, allowing your PDR business to become a successful venture first time out.